They have to last long enough, before running out of money and having to get a real job, that they will be considered successful by their prospects and clients. It’s true, if you look around yourself and don’t see anyone who became a business coach before you did, then the marketplace deems you successful.
We wrote the article, which is summarized in the video below, to draw attention to that simple fact and the critical one that almost all of you seem to dismiss. Successful business coaches develop long term relationships with their clients – relationships that provide them with a [...]
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