|
|
 |
 |
 |
 |
|
 |
Search Engine Optimization for Beginners
If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help. Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind. Really there is not that much to fear even if you have no idea right now what is really meant by having a search engine friendly site. Here is what search engines like to have in their results when people type in keywords: Exception: Portal sites or directories. But this is an item for another article all together What About The Complicated Stuff? There really isn't anything complicated about what the search engines want. But if you have stumbled into a search engine forum you were likely blown away with comments and tips that were completely over your head. There is a difference between basic, standard optimization and the stuff they talk about in those forums. While visting SEO forums is good to keep up on new things as you go along, many people get confused and the forums are the breeding grounds for confusion when you are a beginner. Try to learn advanced SEO from noted experts in the field rather than taking anything in chats or forums as gospel. A lot more people THINK they know what they are doing than actually do. Remember that anything someone is willing to give away for free which, if it works, could be worth tens of thousands of dollars in high rankings resulting in high sales, is probably something that is old hat and not effective anymore. But for now, you have a lot of work to do on the basics. The advanced stuff can come later. Relative to the advanced SEO, getting the basics right is the most powerful move you can make because you are going from zero to moving up in rankings by, many times, tens of thousands of spaces in a relatively short time. Advanced SEO focuses on moving your site from high rankings slightly higher rankings. Keywords Your content is the most important thing about a website. It must be friendly to the search engines meaning no special java script or other stuff. Just good old fashioned HTML. You will do fine with PHP, SHTML, and other things, but for the purpose of this article, HTML is the way most people construct their sites. You should use a good density of your main keyword phrase for each page of your site within the content. If you are going after a high ranking for the phrase "dog leashes" you need to have that phrase in the title of the page and throughout the content. Programs that are great for analyzing your site and giving feedback on how to improve your rankings don't come any more highly recommended that Internet Business Promoter from Axandra. More Info: http://www.Axandra.com/go.to/jdh358 Nice thing about the software above is that it teaches you search engine optimization while it works on your site. So having it is like having a course on optimization while your site is altered for the best placement in the search engines at the same time. The main recommendation I have for people starting to deal with optimizing their sites for the engines is to take things one at a time and get the basics down before you start messing with advanced strategies. And when you start down that road, information you pay for is usually more accurate and more valuable than hanging around in forums. High rankings are worth a LOT of money and people don't work hard to become experts just to give that information away. Good luck and get to work! Copyright 2004 Jack Humphrey
Jack Humphrey is the CEO of http://WebFoxMedia.com, an online marketing consulting firm that focuses on publicity, traffic generation and website development for small to large companies.
By: Jack Humphrey Publisher's Note:
Each article contains links to search engine optimization companies, search engine optimization specialist and search engine optimization tips.
Many of the articles were submitted to us especially, many others were purchased from a widely diverse group of search engine optimization consultants. We want to provide you with a much wider range and number of articles to choose from than we could have written in-house.
Those found at the top of the search engine strategies home page were written by us immediately following the Search Engine Strategies Conference in NYC in early 2006.
Regardless of your business or profession - you must focus at least some effort, attention, and resources on search engine optimization strategies.
Your competitors are! |