Ferndale, WA (PRWEB) February 21, 2006 -- PRWeb, the experts in Direct-to-Consumer press release distribution and the leading press release visibility company, announces the availability of TrackBacks (Define: TrackBacks) within press releases featured on the PRWeb newswire.

By allowing inbound TrackBack "pings," PRWeb is the first press release newswire to enable and encourage press release interaction and commentary from the blogosphere. This latest feature enables bloggers to directly link press release content commentary to the press releases on the PRWeb site.

"Based on internal growth numbers and the increasing number of newswire services to offer similar services, PRWeb's Direct-to-Consumer distribution model is something that continues to gain industry traction," commented PRWeb's Founder and CEO David McInnis.

"Customer interaction is part of our corporate DNA. It is built into everything we do. For years, we have watched as press releases distributed through PRWeb have been the catalyst for online conversation. Adding TrackBacks to our press releases completes the communications loop."

Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. Once a tool used exclusively for communicating with the media, PRWeb was the first company to develop a distribution strategy around Direct-to-Consumer communication. Additionally, PRWeb was the first company to build and offer a search engine optimized platform as a strategy for press release distribution.

"David McInnis and the team at PRWeb have innovated again," said David Meerman Scott , PR 2.0 evangelist and author of " The New Rules of PR ." "Bloggers have been commenting on press releases for years. But PRWeb's new ability for a blogger to send a TrackBack to the original press release benefits not only the blogger, but also the organization that issued the press release. This simple—but revolutionary—concept will make press releases more valuable for organizations as a way to start online conversations with constituents."

PRWeb's decision to allow TrackBacks is a strategic move for its customers. "We could have chosen to allow users to comment on the press release page but felt that it is more valuable to both our users and the blogging community to encourage dialogue outside the press release in the dialogue-rich blogosphere," added PRWeb's Executive Vice President Mick Jolly .

In addition, PRWeb pioneered and continues to innovate the leading search engine optimized platform for press release distribution. Additional search engine focused PRWeb technologies include PRWeb Photowire , a free image service for print-ready images and content; RSSPad , a free RSS syndication engine; and 301URL , a search engine friendly custom link generator. All of these services enhance PRWeb customers' press release content experience.

About PRWeb International, Inc.
PRWeb, The Online Visibility Company™, is recognized as the Internet’s leading online news and press release distribution service worldwide. PRWeb developed the Direct-to Consumer press release distribution model in 1997 and is the news distribution industry leader in search engine visibility and RSS deployment, serving over 8.6 million customized RSS feeds to PRWeb users. For more information, visit PRWeb’s site at http://www.prweb.com.

Contact:
Bill Gram-Reefer
WORLDVIEW
925-215-8463 message/fax
925-323-3169 cell

David McInnis
Founder and CEO
PRWeb International, Inc.
360-312-0892 x223