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Marketing Your Web Site


Publisher's note follows the article!


Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn’t happen quite that way. Yes, you will need to submit to the search engines, and they will eventually bring traffic your site. It will take anywhere from 3 – 6 months for a search engine to even get you listed. After that another year or so to make it to the top of the listings, that is, if you are extremely diligent in promoting to them monthly and following all the different rules for each search engine.

There are several ways to market your web site yourself. Your marketing efforts will yield more results than any other form of marketing.

Include your URL on the following…


  • Business Cards – I cannot stress enough the importance of putting your URL on your business cards!

  • Letterhead – also on envelopes.

  • Anything your company uses such as statements, invoices, order forms, etc.

  • Anything that your company publishes or advertises.

  • Anything your company prints and sends out to people such as fax cover sheets.

  • Include a plug with your Phone Message Service like: “visit our web site at yourwebsite.com.”

  • Window stickers and Bumper stickers.


Basically put your web site address on anything you would put your company name on.

Check your Chamber of Commerce. Find out if they have a web site you can add your URL to. Find out if your town has a Visitors Information center. Find out if you can list your business with them. Also find out if you can leave brochures or business cards at the center for people to browse when they visit.

Include your web site URL in your email signature. This way your site URL is being sent to everyone who receives an email from you or anyone in your company.

Keep the lines of communication open with your web designer. Remember it will take a joint effort to make your web site successful. Be willing to provide information your designer will need in the creation of your site.

Lynn Holter is owner of www.elldesigns.com. I have have years of experience with web site creation, re-design, search engine optimization, and web site marketing. I provides my clients and web site visitors with personal and excellent customer service. For more information please contact me at lynn@elldesigns.com.




By: Lynn Holter

Publisher's Note:

    No matter when you are reading this or any of the collection of search engine optimization services and search engine optimization placement articles - we believe there will be valuable information for you.

    Each article contains links to search engine optimization companies, search engine optimization specialist and search engine optimization tips.

    Many of the articles were submitted to us especially, many others were purchased from a widely diverse group of search engine optimization consultants. We want to provide you with a much wider range and number of articles to choose from than we could have written in-house.

    Those found at the top of the search engine strategies home page were written by us immediately following the Search Engine Strategies Conference in NYC in early 2006.

    Regardless of your business or profession - you must focus at least some effort, attention, and resources on search engine optimization strategies.

    Your competitors are!

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