Internet Marketing Explained By An Expert!

If I knew then what I know now...

When I began the journey that lead to taking my business online I knew nothing whatsoever about the strategies I would need to employ in order to achieve my goals. I did not even know what my goals were or should be.

It was trial and error from the start.

Years later after some very real successes as well as several time and money wasting failures I was on the right track.

Then I discovered how I could add Google AdSense contextually sensitive ads within the articles and resources themselves - adding even more content for our visitors, and making money when people did not find what they were looking for on our web site and were about to leave.

I went online and searched for more Google AdSense tools and a short time later found myself bombarded by email from Internet marketers.

The good news is I found additional products and services that helped me leverage what I was already doing right and some stuff I would never have figured out on my own.

Then I came across a self-study program from one of the most successful Internet Marketers of them all. Plus by then I knew his ideas and products worked and that his company stood behind them, because I was using some of them.

So, if I knew then what I know now, I would have bought his self-study program and saved myself endless hours of work, years of searching for the right solution, and the revenues I lost in the meantime.

I would probably be right where I am now - which is where I always hoped I'd be - but sooner. And with less cost, investment and aggravation.

I hope you'll take it from me that it will be worth your while to visit www.InternetMarketingExplained.biz and get a free overview of the course.

return to the top of the page

Simple Flexible Database Marketing For Success!
Everyone who has been in business for more than a week knows that creating lists of suspects, prospects, and customers is a key activity that must be done continually for as long as they are in business.

Internet marketers harp on the importance of 'building your list' as if they invented the concept. In fact building, sorting, and maintaining a list of potential customers has been around for as long as records have been kept. Even cavemen made lists.

When we launched this web site in 1999 database services were available to help us manage the information supplied by our prospects and organize it in a way we could use to separate high probability prospectsfrom the tire-kickers. The only problem was we could not afford it - it was priced from huge companies with unlimited budgets.

A couple of years ago we discovered a service that is right for us and I believe might be right for you, too.

It has a wide range of capabilities - from collecting names and email addresses of people who buy our report, to sending these same people periodic information by email, to providing special coded links for association clients to use - to identify which of their members are interested in our services.

They use the same instant audio system I'm using here to clearly and concisely detail the differences between their various levels of service.

We use this simple inexpensive database marketing system to convert strangers to first level customers and then upsell some of them to customers and key accounts - when they select themselves out by responding one of the periodic messages sent by the database marketing system over the following weeks and months.

When I first became interested in marketing our company on the Internet an expert told me that I should want people visiting my web site to do one of three things. He said they should 1) contact me about my services or 2) join my email announcement list or 3) leave.

It took a while but it made sense - so now people can contact me, join my list, or leave - hopefully via a Google AdSense advertisement on my site.

return to the top of the page

Put 2,000 prospects in the same room at the same time...
and your business will never be the same again.

Very recently a new, unique, service that combines the benefits of a tele-conference and simulcast webinar with an interactive online Q & A feature, and was launched. And I've arranged for a 21 day test drive for you - for only $1.00

I have used the free conference call process since they were introduced and have always been satisfied with the results - but now I wanted to 'kick it up a notch' by having a system that does everything - especially the marketing, recording, and follow up, automatically.

In my opinion the ideal system would combine the key elements of a conference call, a webinar, instant messaging, and automatic recording of the event. You would go to a simple web page just like you go to Google or Yahoo where the conference call number would be displayed for all to see. No log in required.

In addition, on that simple web page, there would be 2-3 streaming media options where 2,000 people can listen to the call live on the Internet. That means prospects world wide can listen in for free.

Furthermore there would be a text box where callers and listeners can send in questions or comments anonymously before, during, or after the event. Your partner on vacation in the Alps can listen and send you a text message just in case you missed saying something to your listeners.

And finally, right after the event is over the simulcast recording would appear magically on that same simple web page for everyone to hear. You can send a link to all the people who planned to attend but didn't.

Well I found the process for myself and for my customers as well as for many many business owners and professionals - anyone looking for a more effective way to market their services, provide value to the existing customers, answer questions from their prospects etc.

If I had to say what really sets the system apart from anything else out there, besides the simple use of advanced technology - I would say it's the marketing savvy of the developer and his team.

The developer has assembled some impressive statistics and testimonials from marketers who are using the system daily. In addition there are screen shots that illustrate the simplicity of the process created by a master marketing and his team of experienced software designers.

Try it out for a buck. You'll be glad you did.

return to the top of the page

I love Goggle's AdSense program!

I don't know about you but we created our web site and our newsletter and now our blog for two reasons.

We wanted to provide as much as we could in the way of free relevant resources to our users - and do so as inexpensively (even profitably) as possible.

Our content is what sets us apart from our competitors and causes people to trust us, opt in to our email announcement list ( by buying our cheap report) which allows us to market to them automatically by email, and contact us directly about our services.

Secondly we wanted to add relevant content automatically on every page every day - and make money when someone selected that content.

Making money with AdSense (for us at least) is like getting people to pay in order to get OFF the subway - rather than to get on it. People who are leaving anyway now have a relevant place to go and we make money when they do. We do nothing - except check our bank at the end of the month to see how much money we made.

A gigantic benefit of the AdSense revolution is how entrepreneur programmers have begun creating simple programs and tools for US - not the big businesses. Plus there is a dog-eat-dog sense of competition among them that results in better and better tools at lower and lower prices.

One of these tools (we've used it since we added AdSense to our site) is a program that tells you everything you could ever want to know about your web site's traffic instantly

While Google provides a broad brush approach to your web site's traffic this instant web site traffic analyzer give you the details in real time with the click of the mouse.

One thing that concerned me was that this site (where you are right now) was designed with (static HTML) pages that do have to be updated very often - and certainly not all at once. That would mean we'd have to add the AdSense to each individual page manually.

We bought some industrial strength 'search and replace' software to update our nav bar but I needed another solution if we were going to receive the maximum benefit from our decision to put AdSense on our site.

What I needed was a web site created using a template where a single change would change every page instantly.

I came across a 'turnkey' template solution that we are using as our blog - the area where dynamic change is the rule rather than the exception.

With a template based web site you can make one change in one place and every single page reflects that change the next time anyone sees it. Click the little button in the nav bar and see how the look and feel of our blog (where we are using a simple template system) blends with that of our site.

What's really slick is that we bought a bunch of easily customizable templates that can be used for an entire web site, a blog, a forum and for a most effective article based web site - that blend and connect with each other.

That and the extensive video instructions cost about 10% of what I paid for the www.iBizResources.com banner in our blog's header.

return to the top of the page

Add Relevant Content To Your Web Site - For Free!
Most of us have web sites whose content is limited to what we create ourselves (or pay someone else to create) - content that is directly relevant to the products and services we offer. Because search engines look for sites with more and more content, we wanted to add more relevant content on more pages for our prospects to find when searching online.

It is also important to remember that we are not Internet marketers - we are consultants to owners of small privately held companies, so this process had to be as automated as possible, since there was very little time to invest in it.

The system we found is based on web site templates, where content delivered by the system based on key words we select is used to automatically populate the pages. In theory this is a one-time thing but I have found reasons to update them more than once and the template and the system working together make this a 10 minute task.

Fortunately we had already bought some easily customizable templates for our new blog, so using the web site version that came with the package made the process virtually instant.

Using the included video instructions we quickly inserted our AdSense code, Amazon code, and a link to our report (to build our list) into the system - clicked the mouse and minutes later we had a bunch of keyword specific articles uploaded and linked to our original web site. In a few minutes each month we add more search engine friendly article pages that result in more inquiries about our services - on automatic pilot!

Here is an overview of how one person is using this system to generate a great deal of Google AdSense income. And even if AdSense revenue is not your objective imagine if you did generate enough revenue to pay your Internet related expenses in addition to the new clients you get from the additional traffic. Download this free case study!

return to the top of the page

Establish a blog, add additional relevant content daily
Blogs allow us to add content easily, and new content is one of the things the search engines consider when they rank our web site. But a blog seemed so complicated.

One of the really good things that came as a direct result of visiting an Internet marketer's web site and requesting information - was that I began to get email from them and sometimes their friends about products they knew I just had to have.

So, again quite by accident, I received an email and visited a web site of yet another Internet guru Guido Stiehle who had put together a free WordPress blogging tutorial. It was fabulous, easy to understand and simply to implement.

He even included some templates (called themes) that had already been optimized for the search engines and included a place to drop in our AdSense code. Once I watched his free videos and followed his simple instructions - we were up and running in no time!

As everybody knows, timing is everything. While we were watching Guido's tutorials I heard about a new and unique service that would allow us to create content in batches that would be posted automatically in the future.

In a nutshell we were able to chose from over a quarter of a million articles, selected by us based on our keyword parameters - insert our various codes into the system and bingo we had a stream of new posts for our blog stretching our months into the future.

Once they were uploaded (using the very straightforward instructions) we did not have to do anything to have articles posted regularly based on the schedule want.

Now we and others post their stories to our blog as we can and as they will. But even if we are all on vacation we know that new customized content is being added automatically.

The most amazing thing is that every post contains our unique "Tips!" - to gently remind readers why they should investigate our services while they're there. And we were able to swap in the custom template we had chosen from those we bought to tie it all together and give a more coordinated look and feel to the combination of our web site and our blog.

return to the top of the page

Use Your Own Stories To Promote Your Message Online!
If you "Google" my name you'll see hundreds of links, many of which are related to articles I have written that have been promoted for me around the world - without me having to do anything except write the story in the first place.

When I began writing articles (stories based on my experiences and those of my clients) it was not part of some grand scheme for self promotion. It was to demonstrate that I had "been there, done that" and as such enhance my credibility with my target audience.

The result was inquiries for my services - because people are looking for folks who understand them and can demonstrate it.

To get started with my article writing I bought a simple set of article templates - the single best $49 I ever invested in myself. The creator of the templates invited me to attend free conference calls and other inexpensive writing sessions.

Now I could have simply posted these articles on my web site - but since I was writing them to get in front of people I did not know, it made sense to have them distributed to a vast audience around the world - with a single stroke.

return to the top of the page

Turn Any Text Document Into A PDF - Instantly!
For months I wanted a to create a simple digital report that I could sell cheaply or give away, but I was stumped - intimidated by the process of creating the PDF document.

I didn't want to spend a bunch of money with a professional designer for it and I did not want to buy an ebook creation program that I had to figure out.

Then one day, quite by accident I came across the PDF converter that was so simple I would not have bought it if I had not already purchased and was using other programs by the same folks.

To say the process of using the software to create a secure PDF document directly from my Word document - is an understatement.

I selected the "Print" option and along with the name of my printer as a print option there was the PDF converter. I selected it, clicked on it and there it was a secure PDF report.

And the PDF documents, recognized as the ideal document format in virtually every industry, are compatible with Adobe Acrobat products, the industry standard.

Now you can quickly, easily, and inexpensively, convert your work into a PDF that can be read by both PC's and Mac's - containing all the fonts, graphical information, layout, and formatting of the original document.

Sometimes I want to send a secure document via email. With the PDF converter I can instantly convert text to PDF and email it in the body of the email itself.

The document can't be changed and the recipient doesn't have to worry that they will "catch something" by opening an email attachment.

There is a lot more to the program than what I've described. Since I have no idea how you will want to use it I recommend that you visit www.21stCenturyInstantPDFGenerator.com for a more extensive description of its uses along with lots of free tips.

return to the top of the page

Our Internet Strategy Summarized!

Here is how I am putting it all together.

I use twenty first century conference calls promoted by trade associations to put thousands of business owners "in the room" on a regular basis. The system does not require anyone to opt-in so people tell their colleagues and the associations are happy to promote them.

In my case the subject of the calls is how they can achieve their objectives with a little help from their friends - simply by participating in self-managed peer groups.

People on the call, listening online live, or to the recording can opt-in to my list by buying my report with details about how to establish and manage their peer group.

The report buyers are now in my database marketing system for automated follow up - giving them many reasons and opportunities to contact me.

Those who do contact me become part of a peer group I facilitate - which is where I make my money.

No matter what business you're in you can meet people in large groups via a conference call system that lets them select themselves into a sub-group of high probability prospects, with an automated database marketing system that will move them along from stranger to first, then second level customers - until they identify themselves as key accounts.

The elements of the process we are using is responsible for our record revenues and the lowest fixed overhead we have had in the quarter of a century we've been in business.

return to the top of the page