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"In strategic terms there is always a gap between where we are and where we want to go. Here are tools, insights, and strategies we are using today - to stay ahead of the curve!
It's my opinion that those of us who are serious about our professional development believe that we are where we are right now based on the best available knowledge we have.
And if we knew what other strategies to employ - to elevate our professional and financial standing, we would jump on them!
It is as true today as it ever was - to be successful we must be prepared for the niche market of our choice. We must position ourself where they can easily find us. And high probability prospecting - with the right people, must be a continual process.
Do good, help others, and make money - as a volunteer peer group facilitator!
A Case in Point: Listen Here Now! >>>
(21 minutes)
Start now by listening to the InstantAudio "case study" a description of a client of ours. This is a prototypical family business, one of 5+ million such companies is North America. Since we live in this microwave environment I must tell you to be patient.
There will be a world of information here - and it is all connected. Something you read/hear in the first hour may or may not work for you at first - but by the time you finish the articles, you will see where it fits your personality perfectly.
Identify your ideal audience and learn how to reach them.
For many, if not most - prospecting is a hit or miss proposition, often attracting too many of the wrong sort of prospects and far too few of the right ones.
Develop your benefit statement to enlist a cadre of fans to promote you.
The number one mistake we all make is not fine-tuning our niche tightly enough. It's possible that if there are 100 of your ideal target prospects in your normal marketing area - you will be able to make achieve your goals for a lifetime of endless new business.
Learn, Teach, Market, and Sell Business Owners by "Doing It Right"
Business reality demands that you are conversant in the language of business - or your credibility will suffer, and you may not be hired in favor of someone who can "talk the talk".
Start-up to exit strategy, companies follow a predictable development path.
No matter which stage of development your client's company is in - there are issues requiring your services. You can help them see around the corner ahead - because you know what's coming. You may be the voice of reason. You may be the outsider they are looking for - no hidden agenda, no ax to grind, no previous (no longer actionable) advice to protect.
Family systems dominate all organizations - 'typical' responses to predictable events.
"Our business is different, it's unique." I can't tell you the number of times people have said this to me. But, it's not so - regardless of it's size, ownership structure, industry, or complexity there are predictable (and with your help manageable) events common to them all.
Recognize the stumbling blocks and stepping stones faced by business owners.
Before continuing - go back to the top of the page and listen (again) to the InstantAudio description of a very typical family business. Remind yourself of the interpersonal dynamics in this and every organization made up of people. As you do this look for places where your services and/or products fit into their equation.
Tools you'll need (to better serve your clients)and how to use them.
No matter what type of product/service you provide, you will serve your clients better, more effectively when you spend the time to see things the way they see them. Once you do, the relevance of these "tools" to both you and your prospects and clients will become abundantly clear.
Effective marketing strategies - an all roads lead home process.
Every action should be calculated to put you in the right place at the right time and with the right message - one your prospects see as valuable, something they are willing to pay for. Get your value proposition ready, so when your prospects show up you will maximize the opportunity.
Word of mouth marketing and profitable partnering strategies.
Word of mouth marketing, making partners out of your competitors - a viral process that can be the most effective marketing strategy for you, ever. Or it can result in wasted time talking to low probability prospects, burning up your energy and diminishing your confidence. It's how you approach it, you're in control.
Publicity, Promotion, and Internet Placement.
Promote globally, work locally! Take advantage of technology to set a "new business magnet" in motion. Extend your reach, offer services far beyond your previous marketing area.
Stress free prospecting and selling - for maximum effectiveness.
It does require selling after all, or you will go broke. The objective is to find and use a process that adds integrity and removes manipulation.
The most powerful sales and marketing strategy you'll ever find.
People tell me that if they could get in front of a dozen or so new (ideal) prospects each month -spend quality time with them, modeling their services - they would have all the new clients they can handle. Here's how to do just that. Blend the best of your services into your modified version of this strategy, and you'll achieve your full professional and financial potential!
Do good, help others, and make money - as a volunteer peer group facilitator!
I wish you every success possible!
Wayne Messick,Author & Publisher
Family Business Strategist & Business Coach
Certified in Workplace Conflict Resolution
New York, NY
212-501-4912
My audio comments were created by me easily and amazingly inexpensively.
This is such a powerful way to communicate, our staff instantly inserts them wherever spoken words are more effective than text.
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