More Web Site Visitors Using Cheap Reports To Attract Web Site Traffic
But two things have been on my mind.
1. How to reach an even wider global audience with a message that sorts out the few actual prospects from the many for whom there is a less costly alternative?
2. What about the 999 out of 1,000, wasn't there some way I could provide them with a how-to workbook or report that those serious about their organization's future could use? It's not like this is classified information or anything. The value is in the actions they take, not the intellectual property contained in the process.
Then one day a friend sent me an email and the light bulb went on!
First there was the strategy, make the report really cheap while demonstrating value. If it's cheap enough you'll get impulse buyers and people who've been thinking about starting a peer group process will buy it since it provides every resource and strategy they need to set one up and operate it themselves.
The amazingly simple process for buying the cheap report causes each buyer to opt-in to a series of automatically generated emails. Each email message offers encouragement and insights into the process of establishing their peer groups.
Each message provides additional resources, such as articles and pdf files containing experiences of others using the mastermind alliance principles in their peer groups.
These messages are sent automatically using our database marketing system, so once a person buys the report they get a weekly stream of value from us - eventually inviting them to a live conference call where our professionally facilitated peer groups are described.
Second is the technology involved. Everything was provided in the cheap report I bought including the contact information of people who would install the simple scripts if I couldn't or if it was more cost effective to have someone else do it.
The most amazing technology (and strategy too) is the simple way that anyone who buys my report can re-sell it and receive 100% of the money from the sale INSTANTLY without filling out forms and without having to sign up for anything.
In fact when a person completes their purchase they are taken to a page where they can add email addresses of five people they think would like to know about the report. If these folks buy it then they get the money, instead of me.
What do we get? We get these people added to our opt-in database, for free. If you use pay per click advertising, pay per action or even CPM ads - you will be paying something. Not us, we're just forgoing revenue we would never have received in the first place.
Finally, how we are using our cheap report in this one simple way is radically improving our entire marketing and sales process.
As our in-house list grows and as the subscribers move through the series of emails perhaps one or two of them will hire us to professionally facilitate their group, maybe a couple of them will tell their association leaders to talk with us about a presentation at a future event, and it's likely that a few of these large associations made up of small businesses will add a link to our report on their web site - getting paid while our list grows still larger.
By now I bet you're thinking of a bunch of ways you can use this cheap report process to convert strangers to opt-in subscribers and from there to first level customers and eventually to key accounts.
I wish you every success possible!
Wayne Messick,Author & Publisher
Family Business Strategist & Business Coach
Certified in Workplace Conflict Resolution
New York, NY
212-501-4912
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Recently we began using a cheap report to drive traffic, introduce our services to people who have never heard of us, and build our house-list database of e-mail addresses.