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Realize Your Professional & Financial Potential

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Wayne D. Messick,author,publisher,consultant,and professional speaker

"In strategic terms there is always a gap between where we are and where we want to go. Here are tools, insights, and strategies we are using today - to stay ahead of the curve!

It's my opinion that those of us who are serious about our professional development believe that we are where we are right now based on the best available knowledge we have.

And if we knew what other strategies to employ - to elevate our professional and financial standing, we would jump on them!

For the greatest possible leverage, start by implementing an Internet strategy using the resources on our Internet control panel.

It is as true today as it ever was - to be successful we must be prepared for the niche market of our choice. We must position ourself where they can easily find us. And high probability prospecting - with the right people, must be a continual process.

Here is how we (and other professionals we know) do it.

When I interviewed Dave Buck, President of Coachville he offered valuable insights into how the coaching profession has, as an industry, done a bad job positioning coaches for success. I was glad to see that he has been positioning Coachville to address these insufficiencies.

According to Master Business Coach, Mike Jay, business reality demands that we understand business owners, what's important to them - what makes them tick. Doing It Right is a masters degree from Wall St. to Main St.

Conversations with Dave Buck, Mike Jay, CJ Hayden, and other thought leaders motivated me to make the content and resources of Doing It Right, realizing your company's potential, available at no charge. This consultant-in-print will help those of you who work with business owners and executives and who are wholeheartedly committed to optimal professional and financial effectiveness.

You may not need to understand 'business' in order to coach business people - but you must understand their fears, challenges, and possibilities, if you want a business owner to hire you! "Doing It Right" will help you address issues such as management, growth and transition, succession, and strategic planning - with confidence.

According to a study, completed in 2003 by The Raymond Institute, 89% of all business in the United States are family businesses, including over one third of the Fortune 500 companies and generating more than half the US GDP. The universe of family businesses is huge and no matter your speciality, background, experience, or passion - there is a huge audience of them just waiting for you.

No matter whether we work with entrepreneurs or executives, seasoned family business owners, or Fortune 500 leaders - we can assure our professional success, if we can help our clients develop an atmosphere of shared goals about the future.

To help you and them understand the principles of effective communications, I recommend that you and them read the free research document, The Five Keys to Strategic Conversations.


Preparation: True Success Requires a Serious Commitment!
Professional development is not an easy process, it is not a quick fix, and it will require a meaningful commitment on your part. However the rewards will be dramatic.

Business owners want to know that you understand people like them, understand the issues important to them, and are committed to actionable strategies.

To succeed in today's hyper-competitive environment requires an understanding the relationships, challenges, and predictable flash points that occur in the life of a successful company and its owners, managers, and employees.

Managing Differences.
In almost 90% of the companies around the world - nothing is just about 'business', it's about family issues and business issues mixed up together. It's about the complicated relationships and competition between and among the owners, their families, the managers and their advisors, as well the internal and external network of people who surround them.

Understanding the importance of the strategic management of workplace conflict, the barriers it builds and the creativity it stifles is a priceless addition to your toolbox.

No matter your professional training to date - being able to help your clients manage their individual and organizational differences will be the difference between them moving toward their corporate and personal goals - vs away from them.

You've got to talk their talk.
Business reality demands that you are conversant in the language of business - or your credibility will suffer, and you may not be hired in favor of someone who can "talk the talk".

Success in today's hyper-competitive environment requires an understanding of the relationships, challenges, and predictable flash points that occur in the life of a successful company, its owners, managers, and employees.

That is why we developed and published "Doing It Right" the interactive consultant in print. It is for business owners, a self-managed strategic planning workbook And it is for you a learning, doing, teaching manual - to help you help your business clients grow.

Dynamic Inquiry Builds Capabilities, yours and your clients.
In 2003, after having successfully marketed, sold, and delivered my professional services - and after two years research, I continued my own lifelong quest toward greater effectiveness.

I had, unknown to me, been more of a coach than a consultant all those years. My success came from my clients ability to solve their own problems and enhance their own capacity for solving them and others as they appeared long after I was gone.

I had to leave them more capable of self-managed progress, since no one wanted to have to pay me to be on the scene any longer than necessary.

As professionals our mission is to bring out the best in our clients, helping them uncover what's important to them now so they can create a more satisfying future. From my own personal experience I highly recommend the strategies and techniques that are Leadership University.

Of all the business coach training programs I investigated before choosing one and have come across since, the developmental coaching process that builds leaders at all levels really works.

There is now another avenue that will enhance your developmental growth, "coach training in a box" process. Dozens of interviews, lessons, interactions etc. - all packaged for your use when at your convenience.

You will see how the tools provided in the content can help you recognize the stumbling blocks successful business people face, before they do - so you can help them convert these stumbling blocks to stepping stones for a more successful future.


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Positioning: Enhance Your Credibility and Recognition In Your Market!
It has been said that in 20 years nobody saw the great Yankee outfielder Joe DiMaggio ever dive for a ball. They just seemed to come right to him, as if he knew where they were going to be when he saw them leave the bat. That's positioning.

To be effective you must create a totally integrated marketing, promotion, and positioning strategy - mastering the art of being in the right place at the right time. So you are already there and waiting when they realize they now need and are ready to pay for what you offer.

Here are three ways you can position yourself for success.

Get Published!
Have your articles published online where millions of people will have access to them is an excellent way of achieving maximum leverage from a single action. When editors in your niche market find (online) one of your articles and publish it directly to your target audience, you've hit a home run.

We use an article distribution service to push our new material onto the Internet, where they are picked up by editors and readers we are trying to stay in front of.

We use a clever article formatting process - that helps us turn our thoughts into the tight focused articles they like.

Of course we post these same articles on our web site, which gets several thousand targeted individuals each month.

And we post some of them on BizWiz.com which gets over 10,000,000 hits a month. This helps us get our message populated across the Internet where it is available in keyword searches on all directories and search engines.

There are so many facets to the BizWiz services that I created a page that describes a dozen of the most relevant for you. Contributing articles regularly like I do keeps refreshing the message and adding to your relevance online.

Be Promoted using Media Outlets Up and Down Main Street!
Another way to leverage your brand is via news releases. And creating a killer news release, one that is search engine optimized, is a key competency, you either hire someone or do them yourself.

For targeted contacts among the 8,000+ trade associations and professional societies we use Columbia Books regional and national association directories. You can check out their directories at the library before you buy one. And they sell their database, sorted as you like it, as well.

For most of us getting in front of - individual editors in our neighborhood, in the business community and online - are the the best ways to get our message directly to our target markets.

Be a Marketer!
Getting your message in front of the right people is both an art and a science. We have found a 21st Century non-manipulative educational based process that combines both.

The most financially successful professionals are those who focus their efforts - like a laser beam, toward their special niche audience. First you have to recognize where (in front of whom) you want to be and then the best way to achieve that objective, today.

Being able to successfully market your professional services in a straightforward non-manipulative way will be the key to sustained success. In other words continually attracting the right kind of clients automatically is where you want to be and this is a vehicle to help you get there.

Stop Wasting Time With Low Probability Prospects. High Probability Selling re-invents the selling process. If you do not believe that selling is a critical skill - nothing else will matter. You will never realize your potential. If you to take control of your career their sales training will transform your your life, it did mine!


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Prospecting: Leverage yourself, uncovering opportunities invisible to you today!
For many, if not most - prospecting is a hit or miss proposition, often attracting too many of the wrong sort of prospects and far too few of the right ones.

Conventional wisdom will have you running all over town from one networking event to the next, collecting email addresses for your newsletter database, and trying to out hype your competition. All of which are time wasting and energy draining diversions that are very unlikely to be vehicles for realizing your potential.

Effectively acquiring new business - the right business, is about avoiding the competition by out maneuvering them as a result of your uniqueness, your differentiation. It is a numbers game - as long as you are getting in front of the right people.

Invest your time ONLY with people committed to buy now!
Stop Wasting Time With Low Probability Prospects.
High Probability Selling re-invents the selling process. If you do not believe that selling is a critical skill - nothing else will matter. You will never realize your potential. If you to take control of your career their sales training will transform your your life, it did mine! I learned how to close more sales, make more money - and have more fun!

Become the best communicator you know!
Go to the front of the hall. The keys to success are getting read, getting seen, and being heard - by your target market. I've already talked about how to get seen online and read where it matters. Being heard can be a vital aspect of your professional growth as well.

I am not suggesting that you become a professional speaker. I am saying that being able to step forward and make your points in a clear, organized, and intelligent way - will make a difference!

Based on a decade of personal experience I will tell you that Toastmasters is your one-stop location for being your best.

Create and develop presentations around tried and true standards, deliver you elevator talk with seamless precision and become a master self-evaluator, for fine tuning your message on the fly. I'm sure there is a club near you.

Understand the power of "Strategic Conversations".
The best advice (help) a business owner is ever likely to receive will probably come from one of the contemporaries. There is a lifetime of evidence to support this - since it is considered the number one reason they regularly attend trade association meetings.

One of the most powerful sales and marketing strategies is to offer groups of business owners, through their association - a way to leverage their attendance at the annual association events, by offering to facilitate peer groups of their members.

"Strategic Conversations" is a framework for more productive communications. You can use the contents of the free research report to more effectively interact with your clients and your peers. They will also demonstrate how to take a relatively small number of highly motivated business owners and elevate your revenues ten fold - while providing fuel for your promotion machine.

Mike Jay, my good friend and Master Business Coach uses the acronym "PAAR" to illustrate our roles with our clients - and by extension my role offering help to you. "PAAR" refers to power, authority, accountability, and responsibility. I am indebted to him for this - as it helps me clarify my role here.

The bottom line is that only you have "PAAR" when it comes to your career decisions. I have told you what is working for us. That's all I can do.

I wish you every success possible!

Wayne Messick,Author & Publisher
Family Business Strategist & Business Coach
Certified in Workplace Conflict Resolution
New York, NY
212-501-4912

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