Creating The Business Review Conversation With Your Customers

Conversation With Your Customers, continued

Smart Talk With Customers

Areas To Question	Action /Steps	Rationale
Determine Your Customers’ Business Ideas or Their Consumer Interests. How can your offerings prove to be invaluable to them?

Determine Your Point(s) Of Differentiation. How are you different from your competitors? How can you close gaps that currently are in the competitors’ favor? How can you expand the gaps in your favor?;

Explore Opportunities For Shared Identity. How do you frame your offerings so that you make it easy for your customers to see you as a friend or ally?

Craft A Model Of Workable Relationships. What’s the essence of the relationship that you want to have with your customers?

Identify Information That You Could Offer To HelpCustomers Be More Successful.

Identify Helpful Information That You Could Get From Customers

Identify Triggers, Cues And Signals---When having these conversations with your customers, what sort of comments from them will act as red flags for you and your team, that indicate there are issues that need to be resolved, etc? These are the things you want your people to be looking for as they have these conversations with your customers.

What Other Questions Fit The Nature Of Your Business?