It is designed to stimulate thinking and conversation, but don’t let it limit you. Have the group generate its own questions based on their diverse perspectives of your competitors.
Think about how everyone in the company can be employed to collect competitive intelligence.
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Action Ideas: |
Notes: |
| What’s their business idea? |
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| What does that tell you about them? |
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| What market/business assumptions are they making? |
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| How good are they at shifting gears and changing course? |
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| What are their brand promises? |
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| What do their customers say about doing business with them? |
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| Assess the skills and weaknesses of their people. |
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| Where are they overextended in terms of capability and what does that tell you about their tendencies and inclinations? |
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| What does it tell you about their potential blind spots? |
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| What is their assessment of you? |
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| What do they appear to misjudge about you and your capabilities? |
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| How well do they execute their game plan? |
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| Additional questions? |
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