i. Editor's Tips: How to Get the Most Out of This Book

ii.Welcome

Part One: Focusing Your Company’s Value-Producing Energies

Section 1: Creating Value:
Learn how to take your business idea and use it to focus your people, capture customers and generate competitive advantage.

Part Two: Building A High-Performance Organization

Section 2: Energizing The Organization Through Shared Purpose:
Learn to lead from the front – harness the enthusiasm of workers and customers that powers your success.

Section 3: Talking Truth About The Business:
In flexible organizations, results come from timely, accurate and authentic communication. Talk the talk of a winner.

Section 4. Leader As Hero? Get Real!
Define your role realistically and lead today’s workers to peak performance.

Section 5. The Four Deadly Sins of Business Leaders
Consider the four character challenges facing all leaders that limit the success of the enterprise.

Part Three: Taking Stock Of Your Company’s Key Survival Skills

Section 6: Fit To Win
Diagnose the fitness of your organization’s ability to perform on three key competitive dimensions: gathering intelligence, thinking, and executing.

Part Four: Realizing Your Potential: Delivering Extraordinary Execution

Section 7: Acquiring Market Savvy:
Sharpen your external focus – read early signs of change – out-hustle competitors – get intimate with customers.

Section 8. Fulfilling Your Brand Promise:
Help your people gain competitive advantage by knowing and ensuring the fulfillment of customers’ expectations.

Section 9. Don’t Just Out Work The Competition – Out Think Them:
Build an organization that’s smarter than you, where no one is as bright as everyone. Learn how to raise your company’s IQ.

Section 10. Extraordinary Execution:
Your people can achieve an extraordinary level of execution – everyday, in tough times as well as good.

Stories Index