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The Silla Cooling Systems Story: A tale of a company’s commitment to creating an infrastructure that enables it to fulfill its brand promises. It demonstrates one more way that companies leverage what they can do to leave a bigger footprint in their marketplace.
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The Silla Cooling Systems Story: A tale of a company’s commitment to creating an infrastructure that enables it to fulfill its brand promises. It demonstrates one more way that companies leverage what they can do to leave a bigger footprint in their marketplace.
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Phillip Choi is the CEO of Silla Cooling Systems and also an eCriteria Premium member. Choi led Silla to phenomenal sales and directed Silla's growth to 20 warehouses nationwide in less than two decades.
How did he do it? "I believe that our success largely rests on our ability to take advantage of innovative technology," says Choi. "Because the price of automotive parts are mainly the same everywhere, I knew that our success would lie in increasing each employee's productivity---which comes by the automation that computer technology offers."
Choi's forward-thinking outlook led him to use eCriteria's database service, with the goal to expand Silla's marketing strategies to the Internet.
This is a good example of a keen understanding of market dynamics leading to specific actionable steps to generate better execution.
After establishing a Web presence for Silla, Choi was not yet satisfied.
He did not want to limit Silla's website to merely a static Web brochure. He wanted to enable prospective customers to request free quotes for their products. Choi decided to place an interactive, database-driven form on Silla's website to:
- Provide prospective buyers the convenience of posting quote requests from any time zone, from any part of the world, without using the phone.
- Enable Silla customer service to access up-to-the-minute quote requests.
- Offer information immediately to prospective customers.
- Grow a "sales database" of interested, potential customers.
Exploring his options, Choi found two very different solutions: a custom Web database solution or an application service provider at www.eCriteria.net. Here's what he discovered about each solution:
1.Custom database solution:
-Cost: about \-\ (sic)
-Time frame: several weeks
-Technical requirements: hire a Web development team and find a separate Web
database hosting solution.
2. www.eCriteria.net:
-Cost: \.95/month (sic)
-Time frame: about 1 hour
-Technical requirements: none
Good research makes some decisions extremely easy.
Choi promptly decided to give eCriteria a test drive using the free 30-day trial. Within an hour, he created the data entry database, integrated it seamlessly into the website, and received their first online quote request!
Choi immediately recognized the beauty of eCriteria for a growing business like Silla and became an eCriteria Premium member. Here's the finished product:
http://www.sillacooling.com/getaquote.htm.
Silla Cooling Systems is just one case of how eCriteria has enabled businesses to successfully use the Internet to develop their Web presence. Designed to be a simple, easy, and cost-effective alternative to traditional custom Web development, eCriteria offers a smart database solution for small to medium sized businesses.
Using eCriteria's proprietary Database Publishing Wizard, eCriteria members can click their way to creating a searchable or data entry database.
Without any programming or database experience, eCriteria members can integrate databases to their website or intranet. Choi captures the essence of eCriteria's service: "The ease and cost-effectiveness that eCriteria provides is remarkable.
This is the perfect solution for rapidly growing small businesses."
Small companies can find allies and partners that allow them to do things they need to do, when they don’t have all of the competencies in-house to do things themselves.
Here is an example of knowing what you want to do, finding the right partner and then executing. It doesn’t have to be big or fancy, but it is often smart.
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