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HOME/COVER Page
Table of Contents Acknowledgements
i Editor's Tips
ii Welcome
iii About the Author

Part One: Focus
Creating Value

Part Two: High Performance
Energizing the Organization
Talking the Truth
Leader as Hero?
The Four Deadly Sins

Part Three: High Performance
Fit to Win

Part Four: Execution
Acquiring Market Savvy
Fulfilling Your Brand Promise
Out Think the Competition
Extraordinary Execution

Tools Index
Stories Index

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Doing It Right



A Diagram Of Section 2: Energizing The Organization Through Shared Purpose

Part two is focused on building an organization capable of delivering your business idea.

You’ll consider its components: a shared, focusing purpose, free flowing channels of accurate communication, the leadership required to realize the potential of the organization, and the deadly sins capable of turning leaders into dysfunctional parents of unmanageable business families.


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