Using Mental Models:
Think of a mental model as a metaphor. Creating a mental model is one of the methods people use to think productively about a complex issue or idea.
One common example is thinking of the brain as if it is a computer.
Computers are less complicated than the human brain, and by thinking of the brain as operating like a computer people can find it easier to consider how the brain does what it does and to discuss their ideas with others.
They know that brains aren’t computers, but by using something they do understand to discuss something more complex that they don’t fully understand, they make it easier to grapple with new ideas.
People commonly create and use mental models.
Every person in the world is an amateur psychologist. They develop theories of personality. They have images about how men are, or how women are, which they use to make predictions in new situations or to anticipate future events. They develop theories about how they have to behave in order to get what they need or to feel fulfilled.
The problem is that most people do not take time to really examine their assumptions.
They often don’t even put them into words. Instead, they tell themselves that they are relying on their intuition, and of course, they know that they don’t really know where their intuition comes from.
However, if people were able to articulate their models, theories or even their assumptions, they would be in a better position to consider them, to critique their effectiveness and then to modify them to make them more accurate or more powerful.
Playing As If You Mean It:
What does this have to do with business? The issue is raised to provoke you to think about your business and how your people interact to create value.
The model of the organization as a living entity has been used as a mental metaphor to stimulate your thinking about how organizations work.
There is another model that can be quite helpful to introduce you to thinking about how organizations think. It is the OODA loop (Observe, Orient, Decide, Act), or as it is better known, the Boyd Cycle.
In a nutshell, this perspective for thinking about how effectively you’re thinking comes from the pioneering work of John Boyd, a military pilot and strategist who determined that success in aerial combat is the result of rapid, measured thinking. He later generalized his theory to encompass all competitive activity.
As a combat pilot, John Boyd always played to win. He was involved in a competition where the stakes were the highest possible.
They were literally life and death. He spent a lot of time thinking about what makes a winner in aerial combat and developed a model that has proven to be very useful, not only in combat, but in just about any endeavor.
He identified a four-stage process that was both necessary and sufficient for successful performance.
He found that a pilot (or any actor, be it a person or an organization) in a competitive situation had to observe what was happening. Then s/he had to orient the information --- accurately interpret it and appreciate its implications.
Once oriented, s/he had to consider how to act on this information for best advantage – to make a decision. Finally, s/he had to execute the decision. Intentions had to be translated into action.
Each time pilots cycled through this process faster and more accurately than their opponents they gained competitive advantage.
When that advantage grew large enough, they won. They not only defeated their opponents, they survived to fight another day.
In using the Boyd Cycle you will find yourself changing the company’s orientation to a more aggressive, active posture.
This orientation moves you from a more passive stance, where you are reacting to the things that happen to you, to one in which your people are making things happen according to your plan.
You’ll be playing to win. You’ll be acting to assert your will in the marketplace. You’ll be playing like you mean it, rather than playing safe.