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HOME/COVER Page
Table of Contents Acknowledgements
i Editor's Tips
ii Welcome
iii About the Author

Part One: Focus
Creating Value

Part Two: High Performance
Energizing the Organization
Talking the Truth
Leader as Hero?
The Four Deadly Sins

Part Three: High Performance
Fit to Win

Part Four: Execution
Acquiring Market Savvy
Fulfilling Your Brand Promise
Out Think the Competition
Extraordinary Execution

Tools Index
Stories Index

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Section 7: Acquiring Market Savvy



A diagram of Part Four: Realizing Your Potential: Delivering Extraordinary Execution

A diagram of Section 7

Realizing The Competitive Advantage Of Market Savvy
Looking Beyond What’s Worked In The Past

28.Tool Preview: Creating A Powerful Family Business History (Part One): A Guide For Gathering Information
29.Tool Preview: Creating A Powerful Family Business History (Part Two): A Guide For Organizing Your History

Understanding The Game Today

The Alexander & Hornung Story

30.Tool Preview: Figuring Out The Evolving Game Today

Deploying All Available Eyes and Ears
Scoping Out The Competition

31.Tool Preview: Scoping Out The Competition
32.Tool Preview: Red Team – Blue Team Exercises

Knowing How To Score Points
How Are We Doing At Meeting Your Expectations?

The Blair Candy Company Story

Inviting Intelligence To Come Your Way

The John Jower’s Company Story

Anticipating The Future – Scenario Planning

33.Tool Preview: Instituting A Scenario Planning Process For Main Street Businesses

Recommended Readings


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