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HOME/COVER Page
Table of Contents Acknowledgements
i Editor's Tips
ii Welcome
iii About the Author

Part One: Focus
Creating Value

Part Two: High Performance
Energizing the Organization
Talking the Truth
Leader as Hero?
The Four Deadly Sins

Part Three: High Performance
Fit to Win

Part Four: Execution
Acquiring Market Savvy
Fulfilling Your Brand Promise
Out Think the Competition
Extraordinary Execution

Tools Index
Stories Index

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Section 2: Energizing The Organization Through Shared Purpose



Part 2 Diagram

A Diagram of Section 2

What’s Your Idea For Using Your Resources To Create Value?
Make Enthusiasm Contagious
The Passion Of A Winner
Compelling Purpose
The Destructiveness Of The Dual Purpose
Hitching Their Wagons To Your Star

3.Tool Preview: Hiring People Who Fit The Values Inherent In Your Business Idea

Story Preview: The Driven By A Dream Story

Telling The Story To Your Stakeholders
Is Your Sales Force Enough?
Taking The Story Outside

4.Tool Preview: Using Storytelling To Build Business: The Storyteller’s Guide

Story Preview: The Signing Your Work Story

Story Preview: The Nathan Kimmel Story

The Essentials Of Partnering For Success
Vision
Impact
Intimacy

Story Preview: The Cracked Pot Story

Are Your Customers Partners, Allies Or Pigeons?

Story Preview: The Furniture Find Story

5.Tool Preview: How To Have Partnering Conversations With Customers

Recommended Reading for Section 2



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