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HOME/COVER Page
Table of Contents Acknowledgements
i Editor's Tips
ii Welcome
iii About the Author

Part One: Focus
Creating Value

Part Two: High Performance
Energizing the Organization
Talking the Truth
Leader as Hero?
The Four Deadly Sins

Part Three: High Performance
Fit to Win

Part Four: Execution
Acquiring Market Savvy
Fulfilling Your Brand Promise
Out Think the Competition
Extraordinary Execution

Tools Index
Stories Index

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Doing It Right: Realizing Your Company's Potential



Section 1: Creating Value

Note: Each of these stories is hotlinked. Click on any item to be taken directly to that resource.

The Central Place of Your Business Idea
Your Value Proposition
Alignment Is Crucial
Your Game Plan: A Platform For Focused Action
Broadcasting Your Brand Promise
Is Your Value Proposition Dying Or Blossoming?

1.Tool Preview: Turn Your Business Idea Into A Catalyst For Extraordinary Results

Story Preview: The Grandma’s Pasta story

2.Tool Preview: Stretch The CEO’s Thinking

Story Preview: The E.P. Henry Company Story

Recommended Readings for Section 1


Tools Index

Stories Index

    Continue to Part One



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