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HOME/COVER Page
Table of Contents Acknowledgements
i Editor's Tips
ii Welcome
iii About the Author

Part One: Focus
Creating Value

Part Two: High Performance
Energizing the Organization
Talking the Truth
Leader as Hero?
The Four Deadly Sins

Part Three: High Performance
Fit to Win

Part Four: Execution
Acquiring Market Savvy
Fulfilling Your Brand Promise
Out Think the Competition
Extraordinary Execution

Tools Index
Stories Index

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Recommended Readings For Section Ten:



(Important foundation information can be found in “Lessons in Authentic Leadership” by Elash, D.D., and Long, J.L., published on-line at the CEO Refresher, www.refresher.com on March 9, 2002.)

  1. Alster, N., “What Flexible Workers Can Do,” Fortune, Feb. 13, 1989.

  2. Fisher, R., and Sharp, A., Getting It Done: How To Lead When You’re Not In Charge, HarperCollins, Inc., New York, 1998.

  3. Garvin, D.A., “Building A Learning Organization,” Harvard Business Review, July-August, 1993.

  4. Kim, C.W., and Mauborgne, R., “Fair Process: Managing In The Knowledge Economy,” Harvard Business Review, July – August, 1997.

  5. Mager, R.F., and Pipe, P., Analyzing Performance Problems, Fearon Publishers, Inc., Belmont, CA, 1970.

  6. Mooney, C., “The Third Place Way”. Available On Line:Common Wealth @ www.epn.org/commonwealth/mooney-c0008.html

  7. Oncken, W., Jr., and Wass, D.L., “Management Time: Who’s Got The Monkey,” Harvard Business Review, November – December, 1999.

  8. Ricks, T.E., “Lessons Learned: Army Devises System To Decide What Does, And Does Not, Work,” The Wall Street Journal, May 23, 1997.

  9. Scholtes, P.R., et al., The Team Handbook, Second Edition, Joiner Associates, Inc., Madison, WI. 1996.

  10. Smith, D.K., Make Success Measurable, John Wiley & Sons, Inc., New York, New York, 1999.

  11. Senge, P., et al., The Fifth Discipline Fieldbook, Currency Doubleday, Inc., New York, New York, 1994.

  12. Trout, J. X., The Power of Simplicity, New York: McGraw Hill, 1998.





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