Innovation and Tech Transfer in Start-ups
Innovation and Tech Transfer in Start-ups
John LeMoncheck [President and Chief Executive Officer, SiBEAM]
ABSTRACT:
Many start-ups are founded on the premise that some fabulous new advance in technology will create a significant enough advantage for the small company to out-pace its larger competitors in an existing market or have the new idea be so compelling that it will make a market for itself. Are these solutions in search of a problem truly enough to overcome the tremendous obstacles a small company faces along the way? The role of a go-to-market strategy and creation of an eco-system for the product to be sold into is often undervalued by technologist-founders as they attempt to take their invention from the lab to the consumer. The SiBEAM case will be presented as an example of taking a nascent technology through the various steps from lab to shelf and how having an integrated technology and market development strategy were critical to SiBEAMs success.
BIO:
John LeMoncheck is the President and CEO of SiBEAM, a pioneer in developing intelligent millimeter wave technologies for wireless communications. LeMoncheck hails from Silicon Image where he was vice president of CE and PC/Display business and was responsible for all product, market and business strategy development and execution including leading the companys efforts to promote worldwide adoption of HDMI. Prior to Silicon Image, LeMoncheck was vice president of software and systems engineering for TeraLogic (purchased by Zoran), directing all platform and software implementations for TeraLogic’s digital television solutions. Before TeraLogic, LeMoncheck was a member of the founding team at Arithmos, Inc (purchased by ST Microelectronics) where he was vice president of engineering and developed Arithmos’ line of display processors targeted at the flat panel market. In the past, LeMoncheck also directed The LEGO Company’s West Coast design center, which was focused on high-tech toys, including the successful MINDSTORMS product line. LeMoncheck earned his BSEE from U.C. San Diego and spent several years researching VLSI for imaging and pattern recognition applications during his graduate studies at Caltech.
Duration : 1:0:59
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