FREE Cost of Conflict Calculator How much is conflict costing your company? For businesses strategic planning is a concept, a mind set and a process. It is looking down the road at what’s around the bend. When everyone around your place is focusing on what’s coming you will all recognize it in time to take […]

Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc.  Each of these contacts or touchpoints molds the customer’s impression of the brand. Some of these touchpoints are obvious, like product performance, and 1-on-1 customer interactions. Other touchpoints like the product manual, monthly statements or post-sales support, may be subtler in […]

There are many different value-creation strategies your company can follow to marketplace success. Perhaps your organization’s differentiating strategy is:
- Offering outstanding customer service like Nordstrom.
- Trading on an upscale image like Mercedes. 
- Positioning yourself as the low-price leader like Wal-Mart.
- Leveraging individualized customization like Dell. 

Your business strategy defines your company’s intent. In essence, it’s a […]