Why? It may have more to do with the initial qualification of your sales leads than the techniques you use in closing a sale.

Ernesto Donadio, a coach and consultant with more than 20 years of sales, marketing and business development experience, both in the United States and internationally, spent forty five minutes sharing valuable tips, advice and insight that have culminated in his unique sales paradigm, the sales warrior methodology, with everyone who was one the call live or participating by going to a simple web page with an audio link and text box.

Amazingly those of us on the call heard him detail how that's possible. In his prepared remarks and as answers to our questions he tackled such topics as:

• Finding more time and energy to dedicate to new business development.
• Doing a better job at pre-qualifying prospects to those ready to buy.
• Mining your current customer base to build more business.
• Creating better sales management policies, practices and processes.
• Learning the best ways to close your sales deals with pre-qualified sales prospects.

Ernesto has marketed and sold in a wide range of industries and fields including publishing, consulting, technology, and financial services - so his insights resonated with the wide variety of industries and experience levels represented at the interview.

It was helpful for the hundreds of people who did not know him prior to the interview to know that he has successfully marketed to an impressive array of multinational clients including Unilever, Exxon, IBM and Merck.

He has also successfully applied his sales techniques to both Fortune 500 companies as well as coaching owners of privately held companies. In short, people on the conference call could tell that this is an expert they should pay attention to.

When we were promoting the event we asked the rhetorical question, "Why pay for sales training courses when you can join our Strategic Conversations interview with Ernesto Donadio and listen to his valuable take on the successful sales and marketing process?"

The feedback we received proved that we had been right!

And because there was no sign-up, pre registration requirement or charge of any kind people we invited to their friends who told their friends who told theirs. This viral result has been typical for us - a successful sales and marketing process you might want to consider for your own company's sales strategy.

Ernesto Donadio's discussion was part of a monthly series of insightful interviews sponsored by Strategic Conversations co-creator, Henry Barbey.

Strategic Conversations is an interpersonal communication skill process designed to produce valuable, clear and meaningful conversations in your professional and personal interactions. Its application is wide-ranging, from business meetings and group process, to sensitive professional conversations, and highly charged emotional encounters.