Pelee Island is the southernmost point in Canada, and a stopover
in the annual migration routes of many North American bird species.
A dab of sand at the West End of Lake Erie, the island is also on
latitude close to that of major European and Californian wine growing
regions.
I’m no wine expert (calling into question the value of experience
as a teacher), but I have enjoyed the island product available in
Ontario liquor stores and often considered a visit to Pelee Island, a
popular tourist spot.
A small ad in Toronto’s Globe and Mail offering
Pelee Island Wine through the
Internet caught my eye.
As a freelance writer and print broker working
from my home, the opportunity to travel and indulge the social graces
without moving beyond the glare of my computer screen seemed a step
up in lifestyle.
It’s a cheery place, with enough pictures to make things
interesting and not slow load-times unbearably.
Shots of the winery,
the wine shop, people enjoying wine tours and the vineyards themselves
graced several pages. I got that same sense of discovery that comes
from a bodily trip to any estate winery.
One drawback to technology:
pictures of the winery’s attractively designed labels, many with
renderings of birds that visit the island, do not reproduce crisply on
screen. Too bad.
The opening page has information about location, about awards,
then an introduction to the winery itself. Buttons connect to more
about the Winery, its Corporate Advantage Program (gift baskets), or
About the Island (history and ornithology).
A Tours and Events page promotes the pleasures of a physical trip
to Pelee. You can book bed and breakfast accommodations and a winery
tour in coordination with a season of promised cultural events.
Tourism winds down in fall.
Only a handful of September events were
still listed in late October. It made me think how nice a virtual
visit would be in mid February, following the progress of varietals
from sunny vineyard to cellar on line, while the snow banks up my
door.
The Food and Wine page offered some suggestions on what goes with
what. It was fun. Winemaster Walter H. Schmoranz recommends the ’98
Baco Noir or the ’97 Cabernet Merlot with wild boar, for instance.
Wild boar don’t run our street much of late, at least not the type
spelt with an "a," but perhaps the same wines will work well with a
pork chop.
Recipe’s from island chefs are on the site, but not on the navigation
button side-bar. It was worth the effort to find, however. These
dishes will have me back to the site again, and looking forward to
sampling the originals as well.
The Label Creator is a great feature. It walks you through a wide
range of suggested borders, pictures and type styles to create your
own custom labels.
Or you can send the Pelee folks your own
photograph. Either way you’ll get something special to help celebrate
special events.
The Wine Store was my main reason for visiting this site. Pelee
Island offers a good selection, but not enough to warrant the "tell us
what you want from the pop-up menu" technology.
This is not the first
time that the technology seemed a bit over-blown for the information
provided. After a couple of searches with no hits, I went directly to
the "red, white or desert" selections, and was amply rewarded with
label illustrations, taste descriptions, sweetness guide, packaging
and price.
Although it wasn't specified, prices must be in
Canadian dollars, because Pelee Island is only licensed to deliver
wine within the Province of Ontario. With Pelee Island wines already
in Ontario liquor stores, why would anyone in the province, aside from
a reclusive writer, order wine on the Internet?
"We have limited edition wines available for customers on-line and
certain benefits for licensees ordering over the web site," says
Sigrid Gertsen-Briand of the winery's marketing department.
"Otherwise
the prices are the same as in provincial liquor stores, with the
benefit of being able to order at home, make your own special label
(minimum 6 bottles) and have delivery made to the most convenient
location. Different services are therefore offered to different
customers."
You will learn what shipping adds to the cost toward the end of
the process; at about the same time out of province customers will
learn they cannot purchase on-line. It might have been nice to have
these limitations at the start. Well, cookbooks, accessories and
winery labeled clothing can be purchased by anyone from the Gift Shop
page.
Fulfillment, as always, is an issue. "Arranging delivery has been
the most challenging part of the whole venture," Gertsen-Briand says,
"because people work, run errands, and it is a little difficult to
just slip wine through the mailbox. It does have to be coordinated
properly."
You can pass a virtual half hour or more with things oenological
and ornithological at the Pelee Island Winery site. The few problems
I’ve mentioned are common to new sites, the result of a focus more on
what site creators have to tell visitors, rather than on what visitors
want to learn from the site, and when.
I don’t think I’ll buy any wine on line right now, but I may book
a bodily visit to actually taste those select vintages and recipes. It
looks like a good place to spend a summer weekend, and an even better
place to dream about in winter.
Kerry J. Schooley, contributing editor
Copyright, iBizMagazine.com, 1999