Anyone who's ever sold a house knows that showing Tumbledown Place to prospective buyers is about as much fun as attending the Quebec Winter Carnival naked.
Weeks of painting, cleaning, re-arranging, disconnecting, reconnecting and unclogging, are rewarded with instructions to leave home.
The sight of your family using the finally functioning facilities is considered a disincentive to prospective homeowners.
It's just as well. The sight of buyers running in panic from your door, after viewing no more than the inside of your front hall closet, demands the forbearance of professionals.
One day your real estate agent will gently take you aside to explain that homes
decorated to the personal tastes of a professional mud wrestlers do not appeal to all, and perhaps knocking fifty large off the asking price will help.
In the meantime, would you please consider removing from the dining room the antique brass figurine given you by Aunt Melba because it reminded her of the flashes from
Grandad's gold tooth when he ate corn-on-the-cob?
Fortunately, many real estate Internet sites now offer prospective buyers the convenience of preliminary virtual tours, saving sellers the inconvenience of visits by shoppers
not seriously interested in buying their property.
iPIX and bamboo.com have
technologies that link still photographs or videos into full,
360-degree images.
Downloaded and manipulated on the
screen they give viewers the sensation of actually standing
in the seller's home.
The Internet has provided many advantages to the real
estate industry even without 360-degree photographs.
Online listings
are more timely than weekly print catalogues which were often
out of date before coming off the press.
Multiple listing services
such as www.MLS.ca and www.Realtor.com cast a
wider net at a lower cost, and let buyers start their search at
home instead of fingering through pages of photocopies in
their realtors' offices.
"We've had contacts with buyers from Germany, USA and
other parts of Canada--an opportunity we would have missed
otherwise," said Oshawa, Ontario, real estate salespersons
Chris & Darlene Hobbs.
"Most buyers still rely on a good agent for researching
properties in their price range, determining market value and
negotiating offers. The Internet provides the buyer with a
catalogue from which they may begin their own homework."
Virtual tours help buyers narrow their selections even further.
Bamboo.com's service begins with pictures taken by professional
videographers licensed by the company in thousands of North
American communities.
For $99.50 per home, a standard tour
provides up to four scenes hosted on the bamboo.com site and
made available for linking to the listing realtors' site. iPIX offers
hardware and software for agents to provide pictures themselves.
Hosting on their site begins at $50 per house tour.
Both companies
offer upgrades and additional options, and both, recently merged, can
be reached through www.bamboo.com.
It was fun to spin around inside the homes of strangers. I caught
them at their best, and they didn't even notice the intrusion.
It was a bit like being in a bubble, a fact noted by iPIX in their promotional
literature. Lens distortion gives most interiors an arched ceiling, and the feeling can be a bit claustrophobic.
It took twenty to thirty seconds to download the viewing software on my 56K modem (which was not always automatic, possibly because I screen cookie downloads) and
about the same again to download each scene.
That probably only helps to further weed out casual visitors. Transition through iPIX
visuals was not as smooth as bamboo.com's, but they offered views that displayed more floor and ceiling and the opportunity to zoom in on specific room features.
Does this technology sell houses? "We have had sales as a result!"
the Hobbs, who use bamboo.com, enthuse. "And the feedback from
our vendors has been positive. They want their homes marketed to a
worldwide audience, and expect realtors to be up-to-date in their marketing
technology."
The Toronto Real Estate Board, among others, has encouraged usage for their members.
Virtual tour packages have been developed for residential, commercial and rental real estate companies, and for the tourism and hospitality industries as well.
The Tampa Bay Buccaneers have a 360-degree picture of their huddle online, and the University of Illinois has one of their campus. The application could add value anywhere
a business might benefit by displaying its environment (restaurants, interior design, nurseries etc.)
But be forewarned. Bamboo also offers an e-mail package to help families share news. That means enhanced visuals from those relatives who send annual letters about their children's academic achievements, while our kids still freeze their sinuses snorkeling Slurpees at the Seven Eleven.
Kerry J. Schooley, contributing editor from Toronto
Copyright, iBizMagazine.com, 2000