Shoup had grown accustomed to having traffic blocked by apparent
construction nearby.
Early in his street-store career, a building four
doors away exploded, the cause attributed to a gas leak.
Scaffold and
plywood went up around the shell, interfering with pedestrian traffic
for months.
Nevertheless, Len’s growing business expanded into neighbouring
space.
Unexpected costs, and the late night discovery of a leaking roof
prompted a move three blocks north.
Then the building on his corner was firebombed. Protective hoarding
went up.
Then the building next door was hit by fire. More hoarding.
Then the roadwork began, followed by a smash-and-grab theft of front
window display materials. Shoup recognized an unpleasant trend.
He donated most of his mass-market paperbacks to a local charity and
listed the remaining collectibles with two on-line services: Advanced
Book Exchange (www.abebooks.com) and Bibliofind (www.bibliofind.com).
Together these Web sites list the stocks of thousands of used book
merchants such as Shoup.
Potential buyers type in titles and information about books they
want, and up comes a list of matches from a database of dealers’
descriptions, complete with genre, condition and price.
More information
about specific terms and specialties is available from merchants’
connected home pages. When buyers make their selections, they contact
dealers directly, usually by e-mail, to finalize the sale.
That Shoup can laugh about his street-store experiences is testament
to more than his good humour.
After only one year exclusively on-line,sales exceeded his best year in the shop. And there are other benefits.
"The best part is the flexibility," he says. "The Internet is open
24 hours a day, but I don’t have to stand all day, six days a week,
behind the counter.
I can go watch my daughter in a school concert and
make up the work later on. It’s tough though, with the business in the
house, to separate work from family time."
Fees in the virtual world are far less than were rent and taxes for
the old store. The bigger, Internet market expands what Shoup can sell,
improving profit margins.
"Sometimes there’s a glut of certain books locally, depressing
prices. The same titles could be in demand elsewhere, pushing prices
up."
Shoup develops one-on-one relationships with frequent Internet
buyers, but the bulk of sales come from his on-line listings. To reach
clients not yet aware of the two used-book Web sites he offers some
product through E-bay.
His routine has changed dramatically from his days in the shop,
though Shoup still tries to get out weekly to replenish his stock from
other used-book merchants.
Now, most time is spent on packaging and
shipping, followed by data entry to maintain the Web site listings. He
prepares ten to twenty packages daily, usually for the US, though the
only continent he hasn’t served is Antarctica. Shipping is by regular
post with the cost added onto the customer’s price.
Fulfillment is not an issue. Most packages fit easily into mail
boxes. In two years, he has had only one claim for a lost shipment.
Internet sales are a natural for the used book business, where
mail-order from dealers listed in catalogues and periodicals is an
established practice.
"Books are a recognized commodity with standardized grading systems
and familiar terms and conditions for long-distance sales," Shoup points
out.
Though he suspects most of the books are bought to be read rather
than as artifacts, he is surprised at being unable to find similar
Web sites listing dealers in other established collectibles such as
coins and stamps.
Shoup’s business could grow by listing more books, but he would soon
need to hire help for shipping. Would he consider opening a street-store
again?
He’s still laughing at that option.
Kerry J. Schooley, Hamilton, Ontario
Copyright, iBizMagazine.com, 1999