|
|
 |
 |
 |
 |
|
 |
Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not... But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention. My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions. “Micro-Plan” Questions What is your purpose for being online? What % of your overall marketing to be done online? What strategies will you use? Timeline Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner. Analysis Budget A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
By: Megan Corwin Take control of your company's online future today:
The single greatest demand of businesses and organizations today, is to break through the barriers which prevent access to markets, information, knowledge, data, people, and resources.
BizWiz is the only Business Network connecting participating small, medium, and large companies and business people across all industries, job functions, and locations worldwide through a common content and interactive platform.
This service helps you get connected for networking and enables you to accelerate your ability to succeed in your job.
As The Internet’s Largest Business Network, BizWiz is uniquely positioned and structured as an open platform to satisfy this demand. BizWiz is a Connection Engine that cost-effectively permits companies to promptly cut across these barriers.
It enables matching, introductions, contacts, communication, interaction, marketing, and transactions in ways not possible through any other source. Member-to-member and user-to-member interaction is made easy.
We have interviewed the founder of BizWiz. Here he tells us how to |