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Wayne Messick, consultant, author, syndicated columnist,and business coach
"In strategic terms there is always a gap between where we are and where we want to go. Here are tools, insights, and strategies we are using today - to stay ahead of the curve!

It's my opinion that those of us who are serious about our professional development believe that we are where we are right now based on the best available knowledge we have.

And if we knew what other strategies to employ - to elevate our professional and financial standing, we would jump on them!

It is as true today as it ever was - to be successful we must be prepared for the niche market of our choice. We must position ourself where they can easily find us. And high probability prospecting - with the right people, must be a continual process.

Wouldn't it be great if there was one place where you could go for the resources you need to create, implement, and manage your Internet marketing strategy, in order to grow your existing business?

Well there isn't - but we've made it a step closer.

We put together a building block process for using the Internet to help you grow your business, whether you are a business owner or a professional serving them.

This is not for companies with unlimited resources to commit to a sophisticated Internet marketing strategy, however the strategies we employ are the same, just on a budget regular people can afford.

Here are tools and strategies people like us (and you too) can use easily and inexpensively to leverage the power and reach of the Internet, to make more money, meet new prospects, and serve them more efficiently.

If you want to sell more of what you are already selling, to more people, in a wider area, and do so more profitably - you've come to the right place.

The individual audio recordings average 2.5 minutes each so it won't take long before you'll you'll have a clear idea how the whole strategy fits together.

And finally, I put some additional resources in the nav bar. We have used each and every one of them, some with greater success than others, so I thought I should tell you about them. Since your Internet marketing strategy is unique to your business, your interest, and your energy - one or more of them may fit in perfectly with your strategy.

I wish you every success possible!

Wayne Messick,Author & Publisher
New York, NY
212-501-4912


Preparation: True Success Requires a Serious Commitment!
Professional development is not an easy process, it is not a quick fix, and it will require a meaningful commitment on your part. However the rewards will be dramatic.

Business owners want to know that you understand people like them, understand the issues important to them, and are committed to actionable strategies.

To succeed in today's hyper-competitive environment requires an understanding the relationships, challenges, and predictable flash points that occur in the life of a successful company and its owners, managers, and employees.

Managing Differences.
In almost 90% of the companies around the world - nothing is just about 'business', it's about family issues and business issues mixed up together. It's about the complicated relationships and competition between and among the owners, their families, the managers and their advisors, as well the internal and external network of people who surround them.

Understanding the importance of the strategic management of workplace conflict, the barriers it builds and the creativity it stifles is a priceless addition to your toolbox.

No matter your professional training to date - being able to help your clients manage their individual and organizational differences will be the difference between them moving toward their corporate and personal goals - vs away from them.

You've got to talk their talk.
Business reality demands that you are conversant in the language of business - or your credibility will suffer, and you may not be hired in favor of someone who can "talk the talk".

Success in today's hyper-competitive environment requires an understanding of the relationships, challenges, and predictable flash points that occur in the life of a successful company, its owners, managers, and employees.

That is why we developed and published "Doing It Right" the interactive consultant in print. It is for business owners, a self-managed strategic planning workbook And it is for you a learning, doing, teaching manual - to help you help your business clients grow.

Dynamic Inquiry Builds Capabilities, yours and your clients.
In 2003, after having successfully marketed, sold, and delivered my professional services - and after two years research, I continued my own lifelong quest toward greater effectiveness.

I had, unknown to me, been more of a coach than a consultant all those years. My success came from my clients ability to solve their own problems and enhance their own capacity for solving them and others as they appeared long after I was gone.

I had to leave them more capable of self-managed progress, since no one wanted to have to pay me to be on the scene any longer than necessary.

As professionals our mission is to bring out the best in our clients, helping them uncover what's important to them now so they can create a more satisfying future. From my own personal experience I highly recommend the strategies and techniques that are Leadership University.

Of all the business coach training programs I investigated before choosing one and have come across since, the developmental coaching process that builds leaders at all levels really works.

There is now another avenue that will enhance your developmental growth, "coach training in a box" process. Dozens of interviews, lessons, interactions etc. - all packaged for your use when at your convenience.

You will see how the tools provided in the content can help you recognize the stumbling blocks successful business people face, before they do - so you can help them convert these stumbling blocks to stepping stones for a more successful future.


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Positioning: Enhance Your Credibility and Recognition In Your Market!
It has been said that in 20 years nobody saw the great Yankee outfielder Joe DiMaggio ever dive for a ball. They just seemed to come right to him, as if he knew where they were going to be when he saw them leave the bat. That's positioning.

To be effective you must create a totally integrated marketing, promotion, and positioning strategy - mastering the art of being in the right place at the right time. So you are already there and waiting when they realize they now need and are ready to pay for what you offer.

Here are three ways you can position yourself for success.

Get Published!
Have your articles published online where millions of people will have access to them is an excellent way of achieving maximum leverage from a single action. When editors in your niche market find (online) one of your articles and publish it directly to your target audience, you've hit a home run.

We use an article distribution service to push our new material onto the Internet, where they are picked up by editors and readers we are trying to stay in front of.

We use a clever article formatting process - that helps us turn our thoughts into the tight focused articles they like.

Of course we post these same articles on our web site, which gets several thousand targeted individuals each month.

And we post some of them on BizWiz.com which gets over 10,000,000 hits a month. This helps us get our message populated across the Internet where it is available in keyword searches on all directories and search engines.

There are so many facets to the BizWiz services that I created a page that describes a dozen of the most relevant for you. Contributing articles regularly like I do keeps refreshing the message and adding to your relevance online.

Be Promoted using Media Outlets Up and Down Main Street!
Another way to leverage your brand is via news releases. And creating a killer news release, one that is search engine optimized, is a key competency, you either hire someone or do them yourself.

For targeted contacts among the 8,000+ trade associations and professional societies we use Columbia Books regional and national association directories. You can check out their directories at the library before you buy one. And they sell their database, sorted as you like it, as well.

For most of us getting in front of - individual editors in our neighborhood, in the business community and online - are the the best ways to get our message directly to our target markets.

Be a Marketer!
Getting your message in front of the right people is both an art and a science. We have found a 21st Century non-manipulative educational based process that combines both.

The most financially successful professionals are those who focus their efforts - like a laser beam, toward their special niche audience. First you have to recognize where (in front of whom) you want to be and then the best way to achieve that objective, today.

Being able to successfully market your professional services in a straightforward non-manipulative way will be the key to sustained success. In other words continually attracting the right kind of clients automatically is where you want to be and this is a vehicle to help you get there.

Stop Wasting Time With Low Probability Prospects. High Probability Selling re-invents the selling process. If you do not believe that selling is a critical skill - nothing else will matter. You will never realize your potential. If you to take control of your career their sales training will transform your your life, it did mine!


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Prospecting: Leverage yourself, uncovering opportunities invisible to you today!
For many, if not most - prospecting is a hit or miss proposition, often attracting too many of the wrong sort of prospects and far too few of the right ones.

Conventional wisdom will have you running all over town from one networking event to the next, collecting email addresses for your newsletter database, and trying to out hype your competition. All of which are time wasting and energy draining diversions that are very unlikely to be vehicles for realizing your potential.

Effectively acquiring new business - the right business, is about avoiding the competition by out maneuvering them as a result of your uniqueness, your differentiation. It is a numbers game - as long as you are getting in front of the right people.

Invest your time ONLY with people committed to buy now!
Stop Wasting Time With Low Probability Prospects.
High Probability Selling re-invents the selling process. If you do not believe that selling is a critical skill - nothing else will matter. You will never realize your potential. If you to take control of your career their sales training will transform your your life, it did mine! I learned how to close more sales, make more money - and have more fun!

Become the best communicator you know!
Go to the front of the hall. The keys to success are getting read, getting seen, and being heard - by your target market. I've already talked about how to get seen online and read where it matters. Being heard can be a vital aspect of your professional growth as well.

I am not suggesting that you become a professional speaker. I am saying that being able to step forward and make your points in a clear, organized, and intelligent way - will make a difference!

Based on a decade of personal experience I will tell you that Toastmasters is your one-stop location for being your best.

Create and develop presentations around tried and true standards, deliver you elevator talk with seamless precision and become a master self-evaluator, for fine tuning your message on the fly. I'm sure there is a club near you.

Understand the power of "Strategic Conversations".
The best advice (help) a business owner is ever likely to receive will probably come from one of the contemporaries. There is a lifetime of evidence to support this - since it is considered the number one reason they regularly attend trade association meetings.

One of the most powerful sales and marketing strategies is to offer groups of business owners, through their association - a way to leverage their attendance at the annual association events, by offering to facilitate peer groups of their members.

"Strategic Conversations" is a framework for more productive communications. You can use the contents of the free research report to more effectively interact with your clients and your peers. They will also demonstrate how to take a relatively small number of highly motivated business owners and elevate your revenues ten fold - while providing fuel for your promotion machine.

Mike Jay, my good friend and Master Business Coach uses the acronym "PAAR" to illustrate our roles with our clients - and by extension my role offering help to you. "PAAR" refers to power, authority, accountability, and responsibility. I am indebted to him for this - as it helps me clarify my role here.

The bottom line is that only you have "PAAR" when it comes to your career decisions. I have told you what is working for us. That's all I can do.

I wish you every success possible!

Wayne Messick,Author & Publisher
Family Business Strategist & Business Coach
Certified in Workplace Conflict Resolution
New York, NY
212-501-4912

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  • Twenty First Century Conference Calls

    If you could put 2,000 prospects in the same room at the same time, your business would never be the same again.

    Well, very recently a new, unique, service that combines the benefits of a tele-conference and simulcast webinar with an interactive online Q & A feature, and was launched. When you are there in person you raise your marketing intimacy far beyond what is possible on your web site or in your emails. And I've arranged for a 21 day test drive for you - for only $1.00

    We were looking for something beyond a free conference call system, something that is easy to use and could be set up simply in a matter of minutes. I wanted to just pick the date, time, and title of my conference call and have the system do everything else.

    I have used the free conference call process since they were introduced and have always been satisfied with the results - but now I wanted to 'kick it up a notch' by having a system that does everything - especially the marketing, recording, and follow up, automatically.

    The problem with webinars(for me at least) is that it's not always convenient for me to be in front of a computer at the designated time. I need flexibility. Plus the hassle of downloading webinar software and remembering where I put the password are just more time consuming roadblocks standing in the way for my prospect, customers and me.

    If I had to say what really sets the system apart from anything else out there, besides the simple use of advanced technology - I would say it's the marketing savvy of the developer and his team.

    The developer has assembled some impressive statistics and testimonials from marketers who are using the system daily. In addition there are screen shots that illustrate the simplicity of the process created by a master marketing and his team of experienced software designers.

    Try it out for a buck. You'll be glad you did.

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  • I don't know about you but we created our web site and our newsletter and now our blog for two reasons.

    We wanted to provide as much as we could in the way of free relevant resources to our users - and do so as inexpensively (even profitably) as possible.

    And if we were going to add relevant content we wanted to do so automatically on ever page every day in every way automatically.

    When Google launched their AdSense program we were there - now context sensitive content is added instantly to every page, people have more to choose from when reading our materials, and we make money when our visitors select the ads placed inside our content.

    We do nothing - except check our bank at the end of the month to see how much money we made.

    For those of us who want our marketing to generate new business - not clicks taking prospects away from us for a few cents, why should we put Google AdSense code on our web sites? There are a couple of vital reasons. Listen for them!

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  • Internet Marketing Explained By An Expert!

    If I knew then what I know now...

    When I began the journey that lead to taking my business online I knew nothing whatsoever about the strategies I would need to employ in order to achieve my goals.

    I did not even know what my goals were or should be. It was trial and error from the start.

    Years later after some very real successes as well as several time and money wasting failures I was on the right track.

    Then I came across a self-study program from one of the most successful Internet Marketers of them all. Plus by then I knew his ideas and products worked and that his company stood behind them, because I was using some of them.

    So, if I knew then what I know now, I would have bought his self-study program and saved myself endless hours of work, years of searching for the right solution, and the revenues I lost in the meantime.

    I would probably be right where I am now - which is where I always hoped I'd be - but sooner. And with less cost, investment and aggravation.

    I hope you'll take it from me that it will be worth your while to visit www.InternetMarketingExplained.biz and get a free overview of the course.

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  • Simple Flexible Database Marketing For Success!

    One of the most obvious benefits of having an online presence for your business is the ability to build a database of suspects, prospects and customers.

    There are numerous software packages and lots of services available. In the past we tried several, looking for one that we could configure to do what we want for us, not something created for an "average" customer type.

    Plus we wanted a service that is not tied to our web site, one we can access from anywhere and one being used by a thousand or more other business owners. It's like having your office in a big building. There are people on duty to make sure the lights work and the elevators are operating - whether you're there or not.

    We have several databases, for different types of products and services as well for different types of clients. When we send an email message it only goes to the people it applies to.

    We also have numerous sequential email messages, also know as autoresponders, that automatically send specific messages in a specific order. A while back we published a report for business owners. When people buy it they automatically receive periodic emails that provide other resources and check on their progress.

    If you want a shopping cart for online sales, if you need to manage affiliates, or if you want to virtually automate your online enterprise - this is the system for you.

    The service is available on several levels depending on your needs, you can set it up in minutes, there is a 100% money back guarantee, and you can get a 30 day test drive for free.

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  • Use Your Original Articles & News Releases To Promote Business!

    Each month, using the conference call service described above, I interview successful business owners and subject matter experts. This is the only thing I do to get new business!

    Over the years I have build a pretty large following and using the simple database marketing system I contact them in advance so they will tell their friends (no opt-in required to attend) and be there themselves.

    In addition it's critical that I reach out to brand new people too, if I want the list to continue to grow. I do that with a combination of publicity and article syndication. So here's how we go about it.

    As soon as we schedule the interview we write and distribute a news release online. The purpose is to attract folks who are already interested in the expert we've schedules, interested in the subject to be discussed, or want to know more about the problems and opportunities being discussed.

    Because the News Release Wire service we use has over 1,000,000 hits a month - our message gets read. And because the service distributes via Google news and the largest news database on earth - we get traffic.

    The Yearbook of Experts' website, America's Favorite Newsroom Resource in print, on the web and via LexisNexis® since 1984. We use it to send news releases several times a month, to get contacted by the media for interviews, and to post our upcoming events where the reporters are looking.

    If you want to know more about the company and all of the ways you can benefit from their services, click here and save $100 off the annual membership fees.

    Then once the event is over we write an article about what we learned during the interview. That article is submitted to the largest article marketing service around, and they syndicate it across over 2,000 web sites and newsletters.

    And because there is no per-release charge for news release distribution, we often submit a follow up release with a link to where people can listen to the recorded call and sign up to receive advance notice of the next one.

    Individually the above services work excellently, but when you combine them you have the greatest possible leverage. Each activity is multiplied across the Internet and it's 99% on auto pilot!

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    My audio comments were created by me easily and amazingly inexpensively.
    This is such a powerful way to communicate, our staff instantly inserts them wherever spoken words are more effective than text.

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