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An All Powerful Marketing Principle.
Smoky the Bear says, "Only YOU Can Create Effective Communications!"
An All Powerful Marketing Principle.
Copyright [C] 2003 Shahnaz Rauf www.snzeport.com
Trust is that one single factor that in itself can
propel your business empire beyond limits.
Just like you trust your lawyer, your accountant, your
doctor or even your hair dresser, you also
unequivocally trust all the other shops from which you
do your regular business: your grocer, your butcher,
your clothes shop etc. Similarly online, Trust has
always been a major player in unlocking the gates to
your business kingdom. With the emerging trends
towards believability and honesty, it is even more
critical.
So What is trust? It is basically a projection of
yourself or your image. The way your clients view you.
They respect your opinions, your expertise, your
integrity, your reliability and view you as an
authority. They totally believe that you will work in
their best interest. So how do you project that image?
Yes "How To Build Trust Online" can be a major
concern. Here are 14 do-able ways to build trust and
keep it:
1. Provide complete contact information - name, email,
snail mail, and phone number.
2. Answer all communications promptly.
3. Create an `about-us` page... where besides
professional background you also put in some personal
information.
4. Write a personal letter addressed to your client
emphasizing your credibility, your achievements, the
issue at hand etc. and place it on your website.
5. Put some of your personal photos - so your client
gets to know how you look and can trust you better.
6. provide honest testimonials from real people, put
these with complete name, place and at least website
link. With the prevailing concept of power-linking,
you can easily get as many testimonials as you want.
7. If your ad has appeared on TV or your press release
has appeared in the news, provide an "As Seen on" link
to the story or press release.
8. Announce a professional article with your
by-line/powerful resource box at least once every 2
weeks.
9. If your articles appear in prestigious
publications, create an ‘My articles as seen on’
directory on your website, giving dates and names of
publications and online links where your article
appears online.
10. Publish a periodic newsletter to maintain regular
contact with your clients. And try to help them out as
much as you can.
11. Prominently display your privacy policy, terms of
operation and procedure of work/code of conduct/
ethics on your website.
12. Tell your clients how many hours you will be
spending on their order, how much expertise and
technique you will be putting in, how difficult it is,
your exact method of operation. Display some finished
samples of your work.
13. Tell them how good you are, how well appreciated,
how many awards you have received.
14. Join organizations like icop or BBB and
prominently display their logos on your website.
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Shahnaz Rauf is a freelancer actively seeking writing
projects. She is also The Editor of The Monster
Twister - a Newsletter helping ordinary web owners
achieve extraordinary heights without losing their
shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or
visit http://www.snzeport.com
----------------------------------------------------
About the Author
Shahnaz Rauf is a freelancer actively seeking writing
projects. She is also The Editor of The Monster
Twister - a Newsletter helping ordinary web owners
achieve extraordinary heights without losing their
shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or
visit http://www.snzeport.com
By: Shahnaz Rauf
The Responsibility For Optimum Communications is YOURS:
As consultants, business coaches, and Certified conflict prevention and resolution professionals - with combined experience of over 100 years helping executives and business owners plan for their future - the one element, required before anything can move forward, is an atmosphere of free and open communications.
That spirit is either a natural result of an atmosphere of shared goals about the future, or it one they have refined or learned from scratch.
When it comes to communications I always tell people, "you can only do the best you can" - then it is out of your control. Whether your gestures are appreciated or not, whether it conforms with the other person's thinking or not - you have no control over that. So, just do the best you can and be prepared for whatever results.
One way to insure that "the best you can" really is the best strategy available to you is to investigate the principles of Strategic Conversations .
This is a process you can learn that will provide enhanced communications for life. Their free resources and accompanying free research report will help you establish the framework for an atmosphere of open communications with your family, your colleagues, your advisors, and your customers!
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